Razor Projects: A Real Estate Marketing Company

Occam’s Razor. We believe in simplicity. The philosophical idea behind Occam’s Razor is that the simplest solution to a problem is most likely correct. We also prefer the effective approach and strive to create an environment in which problems are not more complicated than necessary. In business or life experiences, problems will always carry a degree of complexity and uncertainty. It would be tempting to overthink it and come up with an elaborate solution. However, if the simpler approach yields the same result, then we’ll choose the simpler solution each time! We live by this thinking. Simplicity leads to clarity. Clarity leads to effective decision-making. Effective decision-making leads to better results. At Razor Projects, our goal is to deliver the best results for our clients.

Razor Projects

Razor Projects


Market Intelligence

  • Price Clarity
  • Market Insights & Trends
  • Purchaser Insights & Trends
  • Absorption Data

Product Design

  • Product Type Definition
  • Unit Mix Identification
  • Floor Plan Review & Recommendation
  • Interior Design & Recommendation
  • Amenities Design Review & Recommendation
  • Outcome: Maximum Marketability and Saleability

Marketing Strategy

  • Vision and Goals Identification & Definition
  • Target Market Analysis
  • Branding Strategy
  • Positioning Strategy
  • Media Planning
  • Event Planning
  • Creative Assets Production & Coordination

Sales Strategy

  • Pricing Strategy
  • Realtor Collaboration
  • Event Planning
  • Team Recruitment
  • In-Depth Sales Training
  • Contract Administration & Management
  • KPI Monitoring & Reporting
  • Customer Care

Commercial Real Estate

  • Investment Sales
  • Leasing

Acquisitions and Dispositions

  • Land Assembly
  • Land Acquisition & Disposition

Source: Razor Projects

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